UM Dearborn
Cost-effective recruitment scores for for UMD.
Strategy
When The University of Michigan Dearborn needed to attract both new students and transfer students while maximizing its online budget, Paramore|Redd went to work with two sets of rich media creative tightly targeted to maximize reach. After extensive research, carefully designed creative and well-executed media placement, the report card looks pretty dang good.
Results
We whomped up a lot of magic for under 20 grand: over 2.5 million impressions worth. That’s a skinny $7.05 eCPM! Cost per click was only $10.56, as the campaign yielded over 1700 click-throughs. In a state where every marketing dollar has to really do it’s work and do it well, UM Dearborn’s online recruiting scores an A for results.