Cumberland University
A Middle Tennessee university needs to increase awareness and enrollment but get a strong ROI.
Strategy
To reach their target of potential students aged 17-24 in the Middle Tennessee area, P|R implemented a geo-targeted search campaign, with keywords pointing to a custom landing page that incentivizes folks to sign up with a free textbooks incentive. Signups received triggered emails based on subjects in which they were interested.
Results
How about $336,000 potential revenue on their first spend of only $15,000? Let’s do the math: in advertising cost-per-sale terms, that’s 4.4%. Now that’s an A+ in online marketing!