Compupay
One of America's top 5 payroll providers needed more traffic to its site to boost potential leads.
Strategy
After our thorough Discovery process, Paramore|Redd and Compupay agreed that a cleaner, more modern look and feel was in order for a new site. To attract potential leads and serve its existing clients, tools like a Payroll Solutions Finder, Payroll Calculators, and an integrated Resource Center were redesigned and re-skinned and made easier to find and navigate on the site.
Results
Something must be working. After going live at the end of ‘08, our December analytics shows over a three-fold increase in average monthly site traffic. Leads are up over 8%. Now that’s some serious ka-ching!