Discovery
The Power of the Pink Boa.
We often get asked to do Discovery for clients that don’t even have plans to use us for online marketing services. (We bothered by that? Nah. Most of ‘em eventually become clients anyway.)
So what’s a Discovery?
Properly done, a Discovery brings together all the key folks in your company or organization that will be affected by your marketing strategies. Then, using an arcane mixture of pink feathers, post-it notes, spreadsheets, complex mathematical formulas, a PowerBook and eye of newt, we seek consensus on who your principal audiences are.
In short, we get you to talk – and agree – on who the heck it is we’re marketing to.
Then we agree on what the message is, what your unique position is in your market, and lastly, how to deliver it.
Sound overly simple? You bet. Does it work? Yeah boy. We’ve walked into the room with the legendary pink boa to some pretty skeptical types. Without fail, folks walk away energized about their company or organization, ready to tackle the world.
Some Discovery lovers?
- The Frist Center for the Visual Arts
- Vanderbilt-Owen School of Management
- Bailey, Southwell & Co.
- The Greenbrier
- Senate Hospitality Group
- K&A Display Solutions
