Mmmmm. That's success you're smelling.
Track Bowling
Filed Under: Entertainment and Sports, Website strategy/development
Track is one of eight brands of Ebonite International, the world’s leading manufacturer of bowling balls and equipment. Track is their technical brand, for serious bowling techies. They needed a new site to reflect the brand.
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The opportunity: Take the Track Bowling brand and bring to life its technical side, while creating a site that allows for easy updates to product sections and other content on the fly.
What we did: Working with the client’s ad agency and paramore|redd partner BOHAN, we designed and developed a site consistent with their offline marketing. The site – as will eventually be the case with all Ebonite brand sites – is built on a special multi-site content management system that will allow for easy site maintenance.
The result: A great looking website with user-friendly tools for locating pro shops and watching the many videos that demonstrate the Track brand.
Check out the work
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