Mmmmm. That's success you're smelling.
The SCOOTER Store
Filed Under: Durable medical goods, Lead generation, PPC
The SCOOTER Store is the nation’s leading marketer of power wheelchairs and scooters to folks who need help getting around. Based in New Braunfels, Texas, founder Doug Harrison built The SCOOTER Store into one of America’s great success stories.
The opportunity: As the number of qualified leads for sales of power chairs and scooters coming from direct mail and PI TV began to shrink in inverse proportion to its cost, The SCOOTER Store needed a new source of prospects for its products.
What we did: Implemented and optimized an extensive PPC campaign after researching and testing the best keywords and keyword copy. Paramore/Redd also instituted and optimized co-registration campaigns with reputable networks and vendors to increase lead volume.
The result: We built a sustainable daily lead delivery system producing more than 350 leads daily at a fraction of the cost of traditional media.
