Mmmmm. That's success you're smelling.
The Greenbrier
Filed Under: Email marketing, sneakPEEK online brochures, Travel/Tourism, Website strategy/development
The Greenbrier is an incredible place- 6,500 acres in the scenic Allegheny Mountains of West Virginia, host to presidents, kings, and queens, and site of the famous, once-secret Congressional underground bunker. Founded near the site of a famous sulphur spring renown for its healing waters, the resort has been serving discerning travelers since 1796.
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The opportunity: Create and maintain an online communications strategy with luxury prospects to increase both leisure and meetings business.
What we did: In concert with traditional ad agency BOHAN Advertising|Marketing, we developed extensive email campaigns for both the leisure and meeting planner audiences; grew the permissions-marketing database from practically zero to 45,000; built a new website with a flexible database platform and content-management system; and developed sneakPEEK online brochures for both leisure and meetings audiences.
The result: Boom. Online bookings were up 50% in the first 9 months, opt-ins to the e-mail campaigns increased 13 fold, and the new website is more integrated into the total media campaigns than ever before.
