Case Studies filed under | Lead generation
Amsurg
Filed Under: Email marketing, Healthcare, Lead generation, Website strategy/development
A successful company operating outpatient surgical centers wanted to know if they could market direct to consumers a life-saving procedure: the colonoscopy. As colon cancer is the one cancer that is 100% preventable, we were excited to participate in a three-market test rollout, using both traditional media and online marketing. Guess which of the two marketing disciplines performed best?
Tn. Dept. of Tourist Dev.
Filed Under: Email marketing, Lead generation, Travel/Tourism
The TDTD has a great website, but in the travel/tourism biz, that’s just a start. To really increase visitors, you need to engage leisure travel prospects. This means lead generation. It also means viral marketing. Email communications. P|R to the rescue.
Gutter Guardian/Dixie HomeCrafters
Filed Under: Consumer products, Email marketing, Lead generation, PPC
Gutter Guardian & Dixie Homecrafters rely on a steady stream of leads for continued success in the home improvement category. Chief Guardian and Homecrafter Steve Bruno made the decision to augment his traditional lead-gen methods with email, co-registration, and PPC with Paramore|Redd. He loves what he sees.
The SCOOTER Store
Filed Under: Durable medical goods, Lead generation, PPC
The SCOOTER Store is the nation’s leading marketer of power wheelchairs and scooters to folks who need help getting around. Based in New Braunfels, Texas, founder Doug Harrison built The SCOOTER Store into one of America’s great success stories.
