Mmmmm. That's success you're smelling.
Gutter Guardian/Dixie HomeCrafters
Filed Under: Consumer products, Email marketing, Lead generation, PPC
Gutter Guardian & Dixie Homecrafters rely on a steady stream of leads for continued success in the home improvement category. Chief Guardian and Homecrafter Steve Bruno made the decision to augment his traditional lead-gen methods with email, co-registration, and PPC with Paramore|Redd. He loves what he sees.
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The opportunity: Develop highly qualified and consistent leads for Gutter Guardian and Dixie HomeCrafters windows products without cannibalizing existing lead sources.
What we did: Our approach was three-fold: first, get a consistent email campaign launched, including welcome email triggers; second, put GG & DHC on our handpicked co-registration networks for a daily stream of leads; and third, ramp up the PPC.
The result: Here come the customers: a steady stream of highly qualified leads and conversions, all from new and previously untapped sources.
