Mmmmm. That's success you're smelling.
Country Music Television
Filed Under: Email marketing, Entertainment and Sports, Online media
What happens when CMT debuts a new show hosted by John Rich of Big & Rich, and needs an online media campaign with rich media, skins, widgets, all geo-and-demo-targeted to create buzz? We put our cowboy hats on, that’s what.
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The opportunity: CMT debuts a new reality series called Gone Country, featuring John Rich of Big & Rich. Pop, rock and hip-hop artists live in a home together, while John sees if they have what it takes to remake themselves as country artists.
What we did: Put together a geo-targeted online media campaign aimed at the show’s female 18-49 potential viewers; created and deployed compelling rich media creative, widgets and email campaigns to drive audience to the premiere.
The result: Gone Country debuts and the six-week series was Nielsen rated CMT’s most-watched series in the networks’s history! Now we’re on board for media campaigns for the CMT Awards and a new show from the producers of American Idol called Can You Duet. Check back soon for the case studies on those, too!
Check out the work above!
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