Mmmmm. That's success you're smelling.
Country Music Hall of Fame
Filed Under: Cultural/the arts, Email marketing, Website strategy/development
The Country Music Hall of Fame and Museum®, a premiere Nashville tourist destination, houses extensive historical memorabilia, instruments and archives relating to the history of one of America’s most treasured indigenous art forms. Minnie Pearls’s hat is in there, June Carter’s guitar. You get the idea.
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The opportunity: Many of the most popular and treasured artifacts in the Museum are actually on loan, so in 2005 the CMHF began its All for the Hall initiative to raise funds to permanently acquire its historical assets. Paramore/Redd designed and built allforthehall.com as a portal for the extensive fundraising efforts, including concerts, events, and news, plus online collection of donations from fans and contributors. That site is now no more. Why? Because they liked what we did so much, they asked us to redesign and build an all-new website for the Country Music Hall of Fame and Museum^®^ itself. So we did. (The AllfortheHall links are now integrated into the main site. Go make a donation, and save Minnie’s hat.)
Check out the work
Gushy unsolicited (wink) client quote:
“Working with Paramore Redd on the strategy and development of allforthehall.com was great experience. Their knowledge of the industry, conviction on direction and sensitivity to our goals eliminated any concerns we had regarding the development of this site. Throughout the process, they presented smart solutions to the challenges we continued to present. Our site launched on time and within budget – a testament to their ability to do their jobs well.”
- Kerry Cicero, director of marketing and really smart person
