Mmmmm. That's success you're smelling.
Covenant Reliance Producers
Filed Under: Finance, Insurance and Business, Website strategy/development
CRP is in the business of training pros in the insurance world how to help their clients succeed financially. They provide extensive tools and knowledge to help their “Elite” producers rise to the top of their industry; making them available online on a clear, easy-to-navigate site was the obvious next step. So we produced – for them!
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The opportunites: 1. Create a a full support site for CRP’s elite advisors, with extensive tools, videos, ideas and literature to inspire those members and help them grow their businesses. 2. Help create buzz around the new book from Matt Rettick and Jack Lalanne, “Fiscal Fitness.”
What we did: First, after extensive Discovery sessions, p|r built a web strategy around the great support tools and recognition mechanisms at the heart of CRP Elite member support. Then we built an extensive site around those support and recognition tools with a robust content management system and dynamic tools to keep rankings of CRP’s top producers live in real time. We also built two supporting sites with video components for the new “Fiscal Fitness” book.
The result: A useful and inspiring site for CRP’s Elite producers, and a triple whammy promoting the book across three CRP websites.
