Blog

In the fall of 2009, Paramore|Redd set a goal that we would launch Workamajig by January 2010 and this was successfully accomplished. Workamajig is a web-based job tracking and project management program that claims to “understand the creative firm”...and they do.

February 21, 2010 marked my five year anniversary of employment at Paramore|Redd Online Marketing and I thought I would recap some of the most important lessons that I have learned over the last 1,825 days spent as an online marketer.

It’s almost time for Podcamp Nashville 2010, the buzz is building and Paramore|Redd will be out in the force this year. We’re even sponsoring it!

In the last six months, I’ve had the opportunity to attend several conferences, including Barcamp Nashville 2009, where I presented. I wanted to share my experience and tips for making the most out of your Podcamp experience this year!

If your Pay-Per-Click campaign has been online for a few months and is consistently generating strong click and conversion rates, congratulations!  That’s awesome.  But before you get too comfortable with your success, take a moment to step back and reflect. 

Did you know the average consumer now spends as much time online as they do with any other medium? Technically, those who spend their time with Old Man Television (35%) only make up 1% more than those who get it on digitally (34%). Knowing these stats, it sets me on fire when I experience a number of organizations still treating their website as a trifle expense, only deserving of a modicum amount of financial chump change. Looks like it’s time to pimp out the year 2010. Again.

We are over a month into the new year and if you haven’t done so already, you should carefully evaluate your email marketing practices and ensure you are making the most out of your campaigns.

A couple of months ago, Microsoft gave developers an early look at the next major release of their web browser, Internet Explorer 9. It’s still pretty early in the development stage, so details are somewhat scarce at this point. However, with the few details we are given, things seem to be gradually getting better with an upgrade in performance and increased support for web standards.

It used to be that standards-based web development was, as the name implies, only useful on the web. You’d build a website using code that validates and looks and works the same across all major browsers. But as web technologies mature, we’re seeing more and more opportunities to apply standards-based web development to areas outside of the traditional desktop browser. Apple in particular has done much to adopt these standards for use in other products and platforms.

Tennessee Department of Tourist Development’s social media efforts rank 2nd in the country.

Just released by Dave Serino Blogs, Tennessee ranked 2nd in the nation for most active social DMO (Destination Marketing Organization), a mere 10 points behind Michigan.

My mom has always been an excellent cook. We rarely went without a home-cooked meal, however, I distinctly remember the times my family would stop by Back Yard Burgers (BYB) and enjoy a Hawaiian Chicken Sandwich™, or a tasty burger. Needless to say, when they came to Paramore|Redd and told us they needed to reinvent themselves, of course I was up for the challenge!