BlogIco Rss

Use the sidebar to search through our blog. It's really helpful.

Kate Gallagher

Increase Your Display Response Rates by Over 250%

by in Media on Jun 30, 2009

The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.

Continue Reading

Leave a Comment

Steve Chandler

Fish Where the Fish Are

by in General on Jun 24, 2009

I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.

Continue Reading

Leave a Comment

Joel Steidl

Are Constant Interruptions Ruining Your Focus?

by in General on Jun 17, 2009

One of the things I love most about the Paramore|Redd office are the sweet views of downtown Nashville and the Gulch. This morning started off with a distraction, a huge t-storm rolling through downtown. It got me thinking about how many interruptions happen during the course of the day and how I try to stay focused in spite of them.

Continue Reading

4 Peeps have Commented

Jeanne Richardson

Two New Projects Launched!

by in Design on Jun 15, 2009

What do Quorum Health Resources and HND Realty have in common? They both have brand spankin’ new websites built by Paramore|Redd!

Continue Reading

1 Peep has Commented

Kate Gallagher

Does My Email Sign-Up Work?

by in General on Jun 08, 2009

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.

Continue Reading

Leave a Comment