blog posts filed under | The Pink Boa Blog
I'm in Online Marketing. Why can't I keep my own blog up to date?!?
(0) Comments | Posted: Monday June 9, 2008 in The Pink Boa Blog - by Hannah Paramore
Really. This is getting ridiculous. I know better than to let a blog lay dormant. I preach all the time about the need to COMMIT to blogging. But the truth is that it’s a bigger commitment than even I thought. And the bottom line is this -
Props to Seth Godin
(320) Comments | Posted: Saturday January 19, 2008 in The Pink Boa Blog - by Hannah Paramore
I was preparing for a speech last week and ran across Seth Godin’s latest ebook, Money for Nothing (and your clicks for free). Godin is talking about the best ways to get your website noticed and calls out the 3 U’s, Useful, Unique and Updated.
Hiring Interactive Peeps
(779) Comments | Posted: Monday June 18, 2007 in The Pink Boa Blog - by Hannah Paramore
As I mentioned on the Online Media Post blog today, I disagree with Colleen DeCourcy’s assertion that in 24 months the market will be flush with interactive marketers and traditional agencies’ hiring problems will be over….read on:
The Trouble with Content Management Systems
(719) Comments | Posted: Sunday June 10, 2007 in The Pink Boa Blog - by Hannah Paramore
Everybody wants one. But when they get it, they don’t know what to do with it – even after training. This is what we are seeing with our clients. While a CMS is expected in website development, it’s ludicrous to think that companies who are almost always strapped with too few people in marketing, not to mention the uber vertical of online marketing, will have the time to strategize how to use their new site AND possess the design skills necessary to ensure a good page layout, well-cropped photos and witty, appropriate copy.
Lead Generation - What Should You Expect?
(0) Comments | Posted: Tuesday May 15, 2007 in The Pink Boa Blog - by Hannah Paramore
Lead Generation is all the rage right now in online marketing and it ought to be….As an advertiser, you have the right to know as much as possible about where your ads are running, who is delivering the most leads to you, and how much each lead costs.
Accountability! That’s just great.
(1) Comments | Posted: Wednesday November 1, 2006 in The Pink Boa Blog - by Hannah Paramore
Clients just go crazy over the idea of a type of media that is measurable and flexible. Knowing exactly how many times people have seen your ad (whether it’s an email, a banner, a search ad or a co-registration ad) is great. Knowing how many times people click on it – or open it – is even better. Counting up the sales or completed lead forms is a lot of fun. Sometimes.
Email Marketing – our thoughts as we move into 2007
(0) Comments | Posted: Wednesday October 18, 2006 in email, The Pink Boa Blog - by Hannah Paramore
By now many companies have begun to test and use email as a marketing tool. We’ve seen a good bit of success with our clients who use email and have learned a lesson or two along the way. As we roll into ’07 here’s what we will be focusing on with our clients.
