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Can we all just forget about SEO for a minute? It is not the end all, be all answer to your traffic woes. Yes, you can game search engines in the short term, but it gets costly and it can damage your site’s reputation in the long run. If you’re interested in building long-lasting, legitimate traffic to your website, your site needs to kill in three key areas. In his eBook, Unique, Useful, Updated: Secrets to Web Traffic, Seth Godin, marketer extraordinaire, goes into more depth on these three ideas.

• Useful: People go online to solve problems, find information and answer questions. If the content on your site isn’t useful, or if your site is just plain hard to use, people won’t use it or link to it. Focus on making your site one that your target audience can’t resist.
• Updated: Because the web moves at such a rapid pace, search engines reward sites that add fresh content over old websites with outdated pages. An updated website signals to search engines that this site is being actively cultivated. Fresh content will attract new visitors.
• Unique: This is the hardest point to nail but it all comes down to quality. Spend time making your website unlike any of your competitors. A website that stands out from others because of what it does or what it offers will be noticed by search engines. Does a generic website with copy-and-paste content really deserve a spot on the first search engine results page? No! Focus on making your site worthy of a page one spot.

Nailing these three key areas is not easy. And that’s a good thing! It means if you’re dedicated to making your site great, if you’re willing to put in the hours of effort it will take, you can count on search engines recognizing your site as worthy of a page one spot.

By the way, because Seth is cool, you can download his eBook for free right here. You can see all of his in eBooks in one place here.

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