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Tennessee is Movin’ on Up!
by Jenny Stephenson in Media on Jan 19, 2010
Tennessee Department of Tourist Development’s social media efforts rank 2nd in the country.
Just released by Dave Serino Blogs, Tennessee ranked 2nd in the nation for most active social DMO (Destination Marketing Organization), a mere 10 points behind Michigan.
There have been 4 polls released by Gammet Interactive and Tennessee has made the top 10 each time, but this time we climbed from #6 to #2.
In the results released on Monday, Tennessee scored the highest number of points possible for our social media icon, blog and MySpace, had the second highest score for Facebook, and ranked only 1 point behind Michigan for Twitter. Click here to download all of the results and see the rest of the grading criteria.
As with all social media, this 13-point evaluation is constantly changing. Evaluators have decided to release results on a quarterly basis (instead of monthly) and new criterion have also been added.
Not to worry, Paramore|Redd is keeping up with the changes and can’t wait to see what improvements will be made when the next set of results are announced.
In the mean time, take a minute to get connected with Tennessee:
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I am content to be content, thanks to Hannah Paramore for coming to Myrtle Beach and wetting appetites for online social communication and marketing. You see, I’ve been a freelance photojournalist here for nearly 10 years. As the luster of local newspapers here went into decline, I decided to enhance my presence online as CoastalDigital on YouTube. Then last summer, my wife, Kay, got an opportunity to become a volunteer sea turtle watcher at Litchfield by the Sea at 6 a.m. on Thursdays.
I decided to go along with her with my trusty Nikon SLR digital still camera, the D-300. After walking along the ocean one day, I was hooked. But there is a problem carrying a camera. South Carolina United Turtle Enthusiasts pick up trash as they walk several miles a day looking for a nesting mother turtle’s tracks in the sand. For a whole wonderful turtle watching season, I had to keep cleaning sand and sea salt moisture off the camera’s surfaces.
Beyond the trash removal, I found myself with the still camera and a video camera knee deep in sand and water trying to capture the rush of baby turtle hatchlings out to sea, mostly at night and sometimes at day, when a huge crowd of ocean visitors gathered around. Taking still photos and video images is quite a balancing act, so last fall I bought a combination Nikon camera, a D-300s capable of still photos and HD video. I produced, as CoastalDigital, more than a dozen YouTube videos last season from the weekly Litchfield by the Sea turtle watching and three visits to the Charleston, SC, area to capture my wife and grandchildren at the Sea Turtle Hospital housed in the basement of the South Carolina Aquarium there.
This year, my passion for protecting Loggerhead and other sea turtles has extended to doing five videos on “Ocean Plastic Scourge,” which I call mini-documentaries, such as, “The throwaway society has gone global and cannot be contained. The world cannot store, maintain or recycle plastic and all such accumulated stuff in its oceans. This is the message of Captain Charles Moore, founder of the Algalita Marine Research Foundation, who spoke Thursday, Jan. 14 at University of North Carolina—Wilmington. He said the market, including recycling and deposit fees, can do a lot. ‘But it can’t fix the natural system in the ocean we’ve broken,’ he said. ‘These throwaway plastics take a lot of space and don’t biodegrade. Only we humans make waste that nature can’t digest’.”