Blog

Yesterday was a big day in Tennessee Tourism. Governor Phil Bredesen, along with the Commissioner of Tourist Development, Susan Whitaker, announced an initiative that will take Tennessee Tourism to the next level. The Discover Tennessee Trails and Byways is a statewide initiative that will cover all 95 counties in Tennessee with 15 regional self guided driving trails as well as feature five of Tennessee’s National Scenic Byways. During the press conference, the Old Tennessee Trail was announced as the first trail covering Davidson, Williamson and Maury counties.

And, to take it to the next level, Tennessee has confirmed that Rascal Flatts will be the official voices of the Tennessee Trails and Byways marketing campaign, encouraging visitors to “Get Your Backstage Pass” to Tennessee by visiting the trails and byways. And, of course, Rascal Flatts’ famous take on “Life is a Highway” will serve as the official Tennessee Trails and Byways theme song as part of the branding campaign.

The Paramore|Redd media and creative teams are so excited to be a part of this initiative. Look out for some impressive media and great creative reflective of the new branding. Also, be sure to check out the Tennessee Trails and Byways social networking pages:

• Facebook
• Flickr
• Twitter

We had a chance to tweet live from the press conference and upload videos and photos of the big reveal. Jenny and I even got to shake the Governor’s hand!

Also, there have been Facebook group pages set up for each trail. Tennessee needs the social networks to help them build the points of interest for each. They are asking that fans across the country upload pictures, videos and start discussions in order to build each trail. Check out the awesome new website, built by our partner Design Sensory, with information on each trail along with a link to their Facebook group page. 

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