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Some things just get better in time…there’s wine and Google.
by Meredith Stack in Media on Sep 28, 2009
I love their new interface, it has been making my job easier for the last two months and for that I am grateful!
The most noteworthy change is the fact that you can view ALL keywords AND ads on one page.
You are not confined to looking at the data at the ad group level. Previously, if you wanted to see all the information in one place, you had to go to the reports tab, run a report, and wait for the data to populate. I didn’t realize how badly I needed this new functionality until I had it, but it’s essential to seamlessly manage your campaign.
Another great feature is the granularity of which you can see what it is going on inside the content network. You can see all the sites on which your ads are running and quickly alter the status or the bid. You can easily compare and contrast the search network and content network performance.
There is also a tool that allows you to see the actual search queries that triggered your ads. This is especially helpful when you are running broad match keywords. This is a tool that helped us to realize that an ad group focused on “East Tennesee” was unnecessary. The typical consumer doesn’t perform searches that specific. They are more likely to stick to the broader search term, “Tennessee”.
The interface allows you to optimize your campaign smarter and faster. It provides more detailed information on why impression levels are low or why your positioning is below page one. Once you decide to take action, you can do so without navigating to a new page, and for certain optimizations, Google has provided a drop down menu that clearly and succinctly lays out your options—all you have to do is scroll and select!
I would venture to say that this has reduced the number of times I click my mouse in half.
It’s glorious.
Indeed, I sound unreasonably lazy to revel in the reduction of such inactive behavior but nevertheless, hip hip hooray! Three cheers for Google.
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I agree, it is simply GLORIOUS! Thanks, Google, for listening to what ad agencies need.