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Give the People What They Want
by Josh Miller in Media on May 04, 2009
Sunday I crawled out of bed and stumbled outside to grab the paper. I read a couple articles, then tossed most of it in the recycling pile. So why get the paper for 10 minutes of information I can get on the Internet?
Coupons.
On average, my family saves $20 a week with that paper, and I don’t think it’s just us. In an informal poll (me paying attention at the local Publix), 4 out of 5 people used coupons.
Don’t sell bread? No problem. There are tons of ways to reward your customers, and we’d love to help.
So, what does all this have to do with online marketing? Just as that enchanting penny item at Publix keeps me darkening their door, coupons are the key to getting people back to your site and turning their visits into conversions. People still want to spend money, visit places and buy new things…they just want a compromise. That’s where the coupon comes in. It’s your way to say, “Hey, we know things are tough. Half this loaf of bread’s on us. No, really, you’re worth it.“
Don’t sell bread? No problem. There are tons of ways to reward your customers, and we’d love to help. Some of our client’s most profitable emails are single-focus offers. Free tour guides, white papers, evaluations, coupons—they all share an attractive offer, one clear call to action and loads of conversions. This keeps everything simple, clear and focused on results. Give your customers a sweet deal and they’ll keep coming back.
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Couponing definitely has it’s place! My wife is all about it. Come to think about it, she got more excited about saving $17.00 at Publix last night than the birthday present I got her this year.
agreed - i love when companies show their appreciation for their customers. i think it also makes the company more personable, which strengthens the company/constituent relationship (which is the #1 goal of marketing).
Don’t forget that all the trashed coupons online don’t go to a landfill.