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Does My Email Sign-Up Work?
by Kate Gallagher in Paramailer on Jun 08, 2009
Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box. And yes, there is a
call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.
Battling for Perfection
Like all good creative companies, we had to battle this one out a bit before finally settling on an A/B test using a modal window for half the traffic, while keeping the original set-up for the other half.
You might ask what a modal window is? I did. And it’s best explained with a picture so here ‘tis…
We ran the test for 2 weeks and the results were surprising:
- The Original Sign-Up Box: 24% conversion rate (number of people who clicked on the Sign Up For eNews divided by the actual number of people who finished the sign-up process)
- The Modal Window: 7% conversion rate
What Happened Next?
You guessed it, we ditched the modal window option. We’re smart like that… and we’re glad we tested it too.
What have you tested lately on your enewsletter sign-up? Share it with us so we can all learn a little something.
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