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This phrase is said time and time again for web development and it can’t be more true. If there is not enough relevant content on a website, it pretty much defeats the purpose of even having a website.

The same rule is applied to your Facebook page, Twitter account and other social networking sites. If content is lacking, then nobody cares. 

Social media is the place consumers are turning to for information, advice, and products. Companies and organizations that are successful on the social networks, like the recent T.G.I. Friday’s Fan Woody push, understand that there must be an incentive for people to join the conversation. It may be a free burger, advice, coupons, receiving the “insider scoop” or even something as simple as being associated with that brand. 

So, the big question is, how do you keep the people involved in conversation after the big push ends? I mean, you can’t continuously give away free burgers or the “inside scoop”.  Well, you could, but that would be a lot of burgers and a lot of secrets.

Use the content from your website to fill in the gaps.

Here are 3 reasons why:

1. The content is already written - no point it writing it again.
2. The content is correct and accurate - at least it should be.
3. The content should be the same branding as the social media strategy.

Here is an example of how I successfully used website content on Facebook.

When creating status updates for Tennessee Department of Tourist Development’s facebook page, I rely on their website for content.

Example status update: “Do you know where, in Tennessee, Moon Pies were first produced? http://bit.ly/V5d8T”

Tennessee had 8 likes, 32 comments, and 51 clicks on the link - which sent people directly to tnvacation.com.

There ya have it. Content also rules social media.

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