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Be More Like Perez Hilton
by Rachael Waldeck in General on Nov 20, 2009
Keep reading, I promise there is justification to that statement.
The answer is easy… relevancy. Being relevant online is what makes people respond. It’s what gets them talking about you and with you.
Recently, I’ve been doing a “fall-cleaning” of my Twitter account. There are several celebs amongst my list of friends and colleagues like Perez Hilton and Speidi. (Spencer Pratt and Heidi Montag… for the non-Hills fans.) Speidi is a perfect example of being irrelevant. At one point in time I thought their whirlwind romance was intriguing. Now, I’m just disgusted at their need for fame and the unimportance of what they have to say. My response: Un-follow.
On the other hand, @PerezHilton, although I may not always agree with what he has to say, has positioned himself, in my mind, as the person to go to for all things celeb gossip. Which makes him relevant and me knowledgeable. Shallow as it may be, celeb gossip is a regular topic of conversation around the P|R kitchen counter. So, when the latest @britneyspears scandal comes up, I am in the know.
Disclaimer: relevancy is subjective. For celeb gossip, some people (like Kate Gallagher) prefer @TMZgossip as their go-to source of all things celeb gossip. She has her reasons for thinking that’s the best, and that’s why it’s subjective. No matter what, it’s important to listen to your audience and give them what they want.
The same goes for your website. Your content needs to be what your audience wants to know and entice them to come back for more. PerezHilton.com is one of the 1,000 most visited sites in the world. Why? Because he’s talking about what tons of people want to know everyday… and he’s getting many to his site via @PerezHilton effectively.
The moral of the story:
Be the @PerezHilton of your industry.
• Have a conversation. Don’t be like a Speidi and talk only to yourself.
• Talk like you want to be talked to. Don’t talk at your audience; talk with them.
• Be the person that you’d want to follow
• Be the website that you’d want to visit
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I agree with you. Thanks for the helpful tips!
Speidi? I just threw up in my mouth.