Blog

Yesterday was a big day in Tennessee Tourism. Governor Phil Bredesen, along with the Commissioner of Tourist Development, Susan Whitaker, announced an initiative that will take Tennessee Tourism to the next level. The “Discover Tennessee Trails and Byways” is a statewide initiative that will cover all 95 counties in Tennessee with 15 regional self guided driving trails as well as feature five of Tennessee’s National Scenic Byways.

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

Brands that succeed in social networking are brands that initiate dialogues and allow their consumers to initiate dialogues with their brand – not monologues.

How Social is Your State DMO? Tennessee is 5th in the Country.

Community Branding Basics - 7 Steps to Success

I played Augusta this week. Well sort of. I did not play golf, but if walking around admiring the magnificent beauty of the single-most defining atmosphere of any sport can be considered playing, then that’s what I did. That’s right. I said it. Let the debates begin. I absolutely believe no venue defines its sport more than Augusta National does for golf. Fenway Park. Daytona. The Brickyard. Actually, old St. Andrews of Scotland is pretty darn defining. But I still place it behind Augusta National.

Well hello, Dolly! We’re proud to announce that Paramore|Redd, along with the award-winning folks at Knoxville’s Designsensory, have been selected as the interactive agencies of record for the State of Tennessee Department of Tourist Development (TDTD).

Who says you have to be Irish to enjoy St. Patrick’s Day? Heck, Patrick himself wasn’t Irish. Apparently the folks in Dublin, Ohio feel the same way. This jewel of a town has done a fantastic job of leveraging one of their greatest assets - their name.

After two weeks of vacation at the beautiful, sunny, 75-degree Mayan Riviera on the coast of Mexico with my husband and partner, I headed home Saturday thinking about the keynote presentation I’ll give today in Raleigh, North Carolina at the North Carolina Governor’s Conference on Hospitality and Tourism.