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Christa Booker

Tennessee is Blazin’ New Trails

by in Travel/Tourism on Nov 04, 2009

Yesterday was a big day in Tennessee Tourism. Governor Phil Bredesen, along with the Commissioner of Tourist Development, Susan Whitaker, announced an initiative that will take Tennessee Tourism to the next level. The “Discover Tennessee Trails and Byways” is a statewide initiative that will cover all 95 counties in Tennessee with 15 regional self guided driving trails as well as feature five of Tennessee’s National Scenic Byways.

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Steve Chandler

Build Your Destination Brand Online With A New Employee and Twitter

by in Media on Oct 30, 2009

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

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Kate Gallagher

19 Highlights from the State of Tennessee’s August Social Networking Survey

by in Media on Sep 14, 2009

Brands that succeed in social networking are brands that initiate dialogues and allow their consumers to initiate dialogues with their brand – not monologues.

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Kate Gallagher

How Social is Your State DMO?

by in Media on Aug 14, 2009

How Social is Your State DMO? Tennessee is 5th in the Country.

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Steve Chandler

Community Branding Basics

by in Travel/Tourism on May 04, 2009

Community Branding Basics - 7 Steps to Success

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Steve Chandler

The Masters and Augusta National Golf Club

by in Travel/Tourism on Apr 09, 2009

I played Augusta this week. Well sort of. I did not play golf, but if walking around admiring the magnificent beauty of the single-most defining atmosphere of any sport can be considered playing, then that’s what I did. That’s right. I said it. Let the debates begin. I absolutely believe no venue defines its sport more than Augusta National does for golf. Fenway Park. Daytona. The Brickyard. Actually, old St. Andrews of Scotland is pretty darn defining. But I still place it behind Augusta National.

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Hannah Paramore

Interactive Agency of Record for the Tennessee Department of Tourist Development

by in Travel/Tourism on Mar 16, 2009

Well hello, Dolly! We’re proud to announce that Paramore|Redd, along with the award-winning folks at Knoxville’s Designsensory, have been selected as the interactive agencies of record for the State of Tennessee Department of Tourist Development (TDTD).

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Steve Chandler

Irish is an Attitude - Just Ask the Folks in Dublin, Ohio

by in Travel/Tourism on Mar 16, 2009

Who says you have to be Irish to enjoy St. Patrick’s Day? Heck, Patrick himself wasn’t Irish. Apparently the folks in Dublin, Ohio feel the same way. This jewel of a town has done a fantastic job of leveraging one of their greatest assets - their name.

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Hannah Paramore

Hannah Beats the Storm to Speak in NC

by in Media on Mar 02, 2009

After two weeks of vacation at the beautiful, sunny, 75-degree Mayan Riviera on the coast of Mexico with my husband and partner, I headed home Saturday thinking about the keynote presentation I’ll give today in Raleigh, North Carolina at the North Carolina Governor’s Conference on Hospitality and Tourism.

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