Blog

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.

You never get a second chance to make a first impression. And that’s what a welcome email is - it’s the first experience your subscribers have with your email marketing program. So why not create a welcome email that blows them away?

Hannah, our fearless leader, recently said, “Email is not a science, it’s an art.” I think that’s true, but there’s a pretty vast cavern between finger painting and the Mona Lisa. I haven’t been able to stop thinking about how to approach the art of email scientifically. If you made it through middle school, chances are you’ve heard of the “scientific method.” Using it can improve your chances at an email masterpiece and help you leave the days of email messes in the dust.

It’s 2009, wasn’t email supposed to be dead by now?  That’s what we’ve heard over the past four years as other technologies emerged that promised to surpass email as a marketing vehicle (RSS?  Really?). So why is it still around?  Why, after legislation that governs it (see below for my soapbox on THIS), and pundits that pan it, is this advertising vehicle projected to continue to grow every year for the foreseeable future?  Here’s what I think: