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If your Pay-Per-Click campaign has been online for a few months and is consistently generating strong click and conversion rates, congratulations!  That’s awesome.  But before you get too comfortable with your success, take a moment to step back and reflect. 

We are over a month into the new year and if you haven’t done so already, you should carefully evaluate your email marketing practices and ensure you are making the most out of your campaigns.

Tennessee Department of Tourist Development’s social media efforts rank 2nd in the country.

Just released by Dave Serino Blogs, Tennessee ranked 2nd in the nation for most active social DMO (Destination Marketing Organization), a mere 10 points behind Michigan.

Social is such a hot topic right now. I have read several 2009 articles claiming that 2009 was the “Year of Social”. Throughout the year, I’ve seen advertising cross-promoting, i.e. “Be our Fan on Facebook” and “Follow us on Twitter,“ on various TV commercials and print ads as well as display advertising and email.

For many, the end of the year is time to reflect upon the previous year’s personal and professional challenges and successes. It is also the chance for many to determine their desired goals and objectives for the upcoming year. For the Paramore|Redd Media Department, our introspective methods of madness are comparable.  So in true Letterman style, I have provided you with the Top 10 New Year’s Resolutions for Paramore|Redd’s effervescent group of online media mavens.

According to ComScore, Cyber Monday online sales were up 5% versus a year ago.  Considering the fact that Black Friday sales weren’t quite as high as projected, this is encouraging news.

Today I learned about Link Bait.  Right after Link Juice and Linkerati. Say wha?

The marketing world I came from used terms such as white space, visual hierarchy, rough cut and VO. My how things have changed.

Cyber Monday is just around the corner for online marketers and retailers alike. Just like Black Friday (the Friday after Thanksgiving) is the ritualistic kick-off of the holiday shopping season, Cyber Monday signifies the busy day for online retailers. 

Every few years, new technology comes along and shakes things up in the marketing world and most recently, social media has made the biggest splash. Because of the soaring popularity of social networks, such as Facebook and Twitter, we have to wonder how the social networks will affect the other outlets for marketing.

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding.