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Steve Chandler

Build Your Destination Brand Online With A New Employee and Twitter

by in Media on Oct 30, 2009

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

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Jenny Stephenson

It’s NOT Fair, Facebook!

by in Media on Oct 29, 2009

Have you ever had something done to you and thought “It’s just NOT fair.“ Well, Facebook has recently revoked my publishing rights for the Tennessee Department of Tourist Development’s Facebook Fan Page.

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Jenny Stephenson

Content is King

by in Media on Oct 21, 2009

This phrase is said time and time again for web development and it can’t be more true. If there is not enough relevant content on a website, it pretty much defeats the purpose of even having a website.

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Christa Booker

View Through is the New Black

by in Media on Oct 14, 2009

With each online media vehicle, there is a purpose. Whether it is brand awareness with display, lead generation and customer retention with co-registration and email, audience interaction with social networking or clicks with pay per click, there is always a goal with each media campaign. And, there are always conclusions to be drawn from studying these metrics. In the world of online marketing where everything is measurable, the hardest thing to measure is brand awareness from display advertising. How do we measure what the consumer does when they see an ad? Clicks don’t necessarily foreshadow consumer behavior from a branding standpoint.

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Justin Briggs

Pumping Up YouTube - SMX 2009

by in Media on Oct 06, 2009

Awesome session from SMX 2009 about YouTube basics, promoting videos, and going viral.

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Meredith Stack

Some things just get better in time…there’s wine and Google.

by in Media on Sep 28, 2009

A few months back, Google updated their interface. Since then, my job has been more enjoyable and much easier as well. The most noteworthy change is the fact that you can view ALL keywords AND ads on one page.

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Kate Gallagher

19 Highlights from the State of Tennessee’s August Social Networking Survey

by in Media on Sep 14, 2009

Brands that succeed in social networking are brands that initiate dialogues and allow their consumers to initiate dialogues with their brand – not monologues.

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Frances Dugan

Social Media Revolution

by in Media on Aug 20, 2009

I just watched the Social Media Revolution video. The basic premise: Social Media isn’t a fad. It’s a fundamental shift in the way we communicate.

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Kate Gallagher

How Social is Your State DMO?

by in Media on Aug 14, 2009

How Social is Your State DMO? Tennessee is 5th in the Country.

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Meredith Stack

Casting A Wider Net

by in Media on Aug 10, 2009

When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.

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