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Do you remember Abraham Maslow and his theory of the hierarchy of needs?  I don’t remember much from anything other than music classes in high school since I went to public schools in Nashville, Tennessee, where higher philosophy was somewhere between whether Lynyrd Skynyrd was superior to the Average White Band or whether it was all right for a girl to call a guy in the ninth grade, but I remember Maslow’s triangle.

When writing a Pay Per Click (PPC) ad, you have to be succinct.  You have character limitations to work around and the lack of imagery associated with the ad creates the need to be even more compelling in your copy. 

Choosing an Email Service Provider (ESP) is not the easiest task, especially with a sea of varying services and advanced technologies. Sure, you can compare features like a private IP address, segmentation, A/B tests, and so on, but let’s dig a little deeper. Everyone’s needs are going to be different.

iPhones, Androids, Blackberries, oh my! Smart phones have become increasingly popular throughout the years and as a result, the increase of mobile internet usage has proven to be a game changer for the pay-per-click world.

In the midst of all the chatter about what Facebook is doing wrong, I think Yahoo is doing something right.

In April, Facebook changed how it shares information that users post on its site with outside websites and companies.  WKRN TV reporter, Jamey Tucker, interviewed me on May 19th on Facebook’s ever-changing privacy policy.

Oh, the email reply button. So familiar and useful in our personal and professional lives, yet so obscure in the email marketing world. 

But why?

At Paramore|Redd, we have several wireless communication clients.  For one such client, we ran a Pay-Per-Click (PPC) search campaign. 

The iPad is officially in the hands of the consumer.

300,000 were sold opening day.  By 2015, some forecasters say the e-tablet will be the primary screen with some 60 million users.

With the debut of the iPad, a new segment of media opportunities have emerged. 

That is the number one question I receive when I tell people I am a Social Networking Specialist. That’s right. I’m on Facebook, YouTube, Twitter, and other social nets all day long.