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When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.

Just remember WWBRD.

What would Bonnie Raitt do? Give people something to talk about. That’s it.

The Online Publishers Association (OPA) is on a mission to demonstrate the value of online advertising and encourage advertisers to look beyond the click as the primary metric of success. I applaud their efforts, as I am guilty of falling back on the click rate to measure success despite the fact that I know that the click rate is only one piece of the puzzle and can vary greatly based on the creative and the message.

The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.

Often times when you talk about ad networks your comments are met with a look of skepticism. It’s as if ad networks are the used car salesmen of the digital world.

Sunday I crawled out of bed and stumbled outside to grab the paper. I read a couple articles and then tossed most of it in the recycling pile. So why get the paper for 10 minutes of information I can get on the Internet?

Coupons.

Cyber Monday is just around the corner for online marketers and retailers alike. Just like Black Friday (the Friday after Thanksgiving) is the ritualistic kick-off of the holiday shopping season, Cyber Monday signifies the busy day for online retailers. 

Every few years, new technology comes along and shakes things up in the marketing world and most recently, social media has made the biggest splash. Because of the soaring popularity of social networks, such as Facebook and Twitter, we have to wonder how the social networks will affect the other outlets for marketing.

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

Have you ever had something done to you and thought “It’s just NOT fair.“ Well, Facebook has recently revoked my publishing rights for the Tennessee Department of Tourist Development’s Facebook Fan Page.