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Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

Have you ever had something done to you and thought “It’s just NOT fair.“ Well, Facebook has recently revoked my publishing rights for the Tennessee Department of Tourist Development’s Facebook Fan Page.

This phrase is said time and time again for web development and it can’t be more true. If there is not enough relevant content on a website, it pretty much defeats the purpose of even having a website.

With each online media vehicle, there is a purpose. Whether it is brand awareness with display, lead generation and customer retention with co-registration and email, audience interaction with social networking or clicks with pay per click, there is always a goal with each media campaign. And, there are always conclusions to be drawn from studying these metrics. In the world of online marketing where everything is measurable, the hardest thing to measure is brand awareness from display advertising. How do we measure what the consumer does when they see an ad? Clicks don’t necessarily foreshadow consumer behavior from a branding standpoint.

Awesome session from SMX 2009 about YouTube basics, promoting videos, and going viral.

A few months back, Google updated their interface. Since then, my job has been more enjoyable and much easier as well. The most noteworthy change is the fact that you can view ALL keywords AND ads on one page.

Brands that succeed in social networking are brands that initiate dialogues and allow their consumers to initiate dialogues with their brand – not monologues.

I just watched the Social Media Revolution video. The basic premise: Social Media isn’t a fad. It’s a fundamental shift in the way we communicate.

How Social is Your State DMO? Tennessee is 5th in the Country.

When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.