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Meredith Stack

Casting A Wider Net

by in Media on Aug 10, 2009

When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.

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Steve Chandler

Writing Social Media Content for People Over 30

by in Media on Jul 28, 2009

Just remember WWBRD.

What would Bonnie Raitt do? Give people something to talk about. That’s it.

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Meredith Stack

Display Ads Boost Sales and Searches

by in Media on Jul 09, 2009

The Online Publishers Association (OPA) is on a mission to demonstrate the value of online advertising and encourage advertisers to look beyond the click as the primary metric of success. I applaud their efforts, as I am guilty of falling back on the click rate to measure success despite the fact that I know that the click rate is only one piece of the puzzle and can vary greatly based on the creative and the message.

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Kate Gallagher

Increase Your Display Response Rates by Over 250%

by in Media on Jun 30, 2009

The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.

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Meredith Stack

Ad Networks

by in Media on May 21, 2009

Often times when you talk about ad networks your comments are met with a look of skepticism. It’s as if ad networks are the used car salesmen of the digital world.

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Josh Miller

Give the People What They Want

by in Media on May 04, 2009

Sunday I crawled out of bed and stumbled outside to grab the paper. I read a couple articles and then tossed most of it in the recycling pile. So why get the paper for 10 minutes of information I can get on the Internet?

Coupons.

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Kate Gallagher

Cyber Monday is November 30th – are you ready?

by in Media on Nov 17, 2009

Cyber Monday is just around the corner for online marketers and retailers alike. Just like Black Friday (the Friday after Thanksgiving) is the ritualistic kick-off of the holiday shopping season, Cyber Monday signifies the busy day for online retailers. 

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Stephanie Friedlander

Improving Your Email Campaigns with Social Networking

by in Media on Nov 12, 2009

Every few years, new technology comes along and shakes things up in the marketing world and most recently, social media has made the biggest splash. Because of the soaring popularity of social networks, such as Facebook and Twitter, we have to wonder how the social networks will affect the other outlets for marketing.

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Steve Chandler

Build Your Destination Brand Online With A New Employee and Twitter

by in Media on Oct 30, 2009

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

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Jenny Stephenson

It’s NOT Fair, Facebook!

by in Media on Oct 29, 2009

Have you ever had something done to you and thought “It’s just NOT fair.“ Well, Facebook has recently revoked my publishing rights for the Tennessee Department of Tourist Development’s Facebook Fan Page.

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