Blog

It’s almost time for Podcamp Nashville 2010, the buzz is building and Paramore|Redd will be out in the force this year. We’re even sponsoring it!

In the last six months, I’ve had the opportunity to attend several conferences, including Barcamp Nashville 2009, where I presented. I wanted to share my experience and tips for making the most out of your Podcamp experience this year!

My mom has always been an excellent cook. We rarely went without a home-cooked meal, however, I distinctly remember the times my family would stop by Back Yard Burgers (BYB) and enjoy a Hawaiian Chicken Sandwich™, or a tasty burger. Needless to say, when they came to Paramore|Redd and told us they needed to reinvent themselves, of course I was up for the challenge!

I did it. I made the jump. After 15 years in the traditional ad agency world, I went fully digital in 2009. No longer does online marketing simply mean a straight line across the bottom of a media plan.

For the past week, I’ve pondered and stressed and agonized (in that order and on continuous replay) over how to decide upon the most appropriate topic for this week’s blog post. The bulk of my time has been spent trying to land on a topic I could speak to intelligibly, that was both interesting and relevant and wouldn’t send our readership traveling on a long and arduous trip to the nap store.

Unless this is your first time ever using what we like to call “The Internet”, you’ve probably heard of Twitter. There have been way too many articles written about Twitter, it’s various uses, and so on and so forth. Today, I’ll be focusing on particular trend that’s becoming more and more common…

Your content needs to be what your audience wants to know and entice them to come back for more. PerezHilton.com is one of the 1,000 most visited sites in the world. Why? Because he’s talking about what tons of people want to know everyday… and he’s getting many to his site via @PerezHilton effectively.

A SMX East session on link building basics from Debra Mastaler and Eric Ward.

A great session from SMX about mobile search apps and opportunities.

A great session about PageRank sculpting and the use of nofollow as a sculpting tactic.

Today Paramore|Redd will be inducted into the Future 50 Hall of Fame.  This means we’ve won Future 50 for the 5th time and we can’t win anymore.  This is a Nashville Area Chamber of Commerce award which honors the 50 fastest growing companies in Middle Tennessee.  One of the things I like about this award is that it’s based on results, just like our company (see tag line, simple, clear and focused on results).

To say that I am proud of this would be, well, an understatement.  Our company is about 7.5 years old.  When we won for the first time I started to stress immediately because I read the rules and found out that after 5 times you get in the Hall of Fame.  Now, it doesn’t say you have to win 5 times in a row, but I’m thinking that’s exactly what I want to do and so the stress.