Blog

Your content needs to be what your audience wants to know and entice them to come back for more. PerezHilton.com is one of the 1,000 most visited sites in the world. Why? Because he’s talking about what tons of people want to know everyday… and he’s getting many to his site via @PerezHilton effectively.

In a culture of Monday morning quarterbacks and the ever-pervasive “It’s not my problem, just take care of me” or “That’s not my job” attitude, being nice seems almost impossible.
Well, it’s not. Hence, “Be nice or leave.”
It’s one of the signs on our walls here at Paramore | Redd and one of the most amazing things about being a part of this company.

I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.

One of the things I love most about the Paramore|Redd office are the sweet views of downtown Nashville and the Gulch. This morning started off with a distraction, a huge t-storm rolling through downtown. It got me thinking about how many interruptions happen during the course of the day and how I try to stay focused in spite of them.

What do Quorum Health Resources and HND Realty have in common? They both have brand spankin’ new websites built by Paramore|Redd!

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.

When working with service-based companies like us, there are two important factors that shape your experience with us. These two ideas are probably thought about more in our personal lives, but they are just as applicable in business. The quality of the service you receive depends on how well we deliver on these two points…

It has taken me 16 years of schooling to get here, but here I am. A college graduate, working with the best online marketing agency, Paramore|Redd Online Marketing.

A couple months ago, our favorite wireless provider decided they needed a mobile site to match their brand spankin’ new website. Turns out, they wanted their users to have the same great experience on their phones that they had on the web. Our research showed that WAP sites can be pretty user-unfriendly, and we wanted to fix that.

A SMX East session on link building basics from Debra Mastaler and Eric Ward.