Blog

A SMX East session on link building basics from Debra Mastaler and Eric Ward.

A great session from SMX about mobile search apps and opportunities.

A great session about PageRank sculpting and the use of nofollow as a sculpting tactic.

Today Paramore|Redd will be inducted into the Future 50 Hall of Fame.  This means we’ve won Future 50 for the 5th time and we can’t win anymore.  This is a Nashville Area Chamber of Commerce award which honors the 50 fastest growing companies in Middle Tennessee.  One of the things I like about this award is that it’s based on results, just like our company (see tag line, simple, clear and focused on results).

To say that I am proud of this would be, well, an understatement.  Our company is about 7.5 years old.  When we won for the first time I started to stress immediately because I read the rules and found out that after 5 times you get in the Hall of Fame.  Now, it doesn’t say you have to win 5 times in a row, but I’m thinking that’s exactly what I want to do and so the stress.

In a culture of Monday morning quarterbacks and the ever-pervasive “It’s not my problem, just take care of me” or “That’s not my job” attitude, being nice seems almost impossible.
Well, it’s not. Hence, “Be nice or leave.”
It’s one of the signs on our walls here at Paramore | Redd and one of the most amazing things about being a part of this company.

I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.

One of the things I love most about the Paramore|Redd office are the sweet views of downtown Nashville and the Gulch. This morning started off with a distraction, a huge t-storm rolling through downtown. It got me thinking about how many interruptions happen during the course of the day and how I try to stay focused in spite of them.

What do Quorum Health Resources and HND Realty have in common? They both have brand spankin’ new websites built by Paramore|Redd!

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.

When working with service-based companies like us, there are two important factors that shape your experience with us. These two ideas are probably thought about more in our personal lives, but they are just as applicable in business. The quality of the service you receive depends on how well we deliver on these two points…