Blog

Here’s the deal. If your site is Flash, or even starts with it, you may be alienating your mobile customers. No, I’m not a Flash-hater, just a realist. The web and your customers are mobile, and unfortunately Flash isn’t.

A couple of months ago, Microsoft gave developers an early look at the next major release of their web browser, Internet Explorer 9. It’s still pretty early in the development stage, so details are somewhat scarce at this point. However, with the few details we are given, things seem to be gradually getting better with an upgrade in performance and increased support for web standards.

It used to be that standards-based web development was, as the name implies, only useful on the web. You’d build a website using code that validates and looks and works the same across all major browsers. But as web technologies mature, we’re seeing more and more opportunities to apply standards-based web development to areas outside of the traditional desktop browser. Apple in particular has done much to adopt these standards for use in other products and platforms.

Love it or hate it, you can’t deny the value of organic search. A Forbes study in June asked what marketing tactics are best for generating conversions. Search Engine Optimization (SEO) came in first. SEO even placed second as the most effective tactic for affecting brand perceptions. As SEO grows in value, so does the value of search friendly website design.

Overview and slides from my session about Design, Development, and SEO that I presented at Barcamp Nashville this weekend. A lot of great information about building search friendly websites.

Pagination can create search engine optimization (SEO) problems for any content management system (CMS). ExpressionEngine is no exception. Getting into ExpressionEngine can be quite a task. Some of the hardest tasks become easy, but some of the easiest tasks can become a headache.

It is important to get duplicate content out of the index, but the solution for EE is a little sloppy. Optimizing ExpressionEngine pagination for search isn’t easy. But fortunately we’ve fought through the technical complexities and here we are to share our findings with you!

Today we launched the new site for United Way of Metropolitan Nashville, and we’re so happy about that, no only because it’s a great site, but it’s a great cause.

We are firm believers in not only planning your work, but also working your plan. If you need proof, checkout what Brad has to say about our process, James on sketching first or Joel on setting up Expression Engine. When it comes to web development for clients, the specification and documentation process or “spec,” is as much a cornerstone as any for a successful project. That little gem of the left-brain logic tells us that we have to know what we are building before we build it. So in that rare occurrence when we get lost in technicalia, we have that road map to constantly refer to along the way.

About two years ago we threw in the Textpattern towel - not because it was a bad CMS, but the type of sites we were building had simply outgrown it. Since then, Paramore|Redd has developed over 40 sites on the ExpressionEngine platform and learned a lot along the way.