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Did you know the average consumer now spends as much time online as they do with any other medium? Technically, those who spend their time with Old Man Television (35%) only make up 1% more than those who get it on digitally (34%). Knowing these stats, it sets me on fire when I experience a number of organizations still treating their website as a trifle expense, only deserving of a modicum amount of financial chump change. Looks like it’s time to pimp out the year 2010. Again.

Today we launched the new site for United Way of Metropolitan Nashville, and we’re so happy about that, no only because it’s a great site, but it’s a great cause.

They say imitation is the sincerest form of flattery. Well, we’re flattered these guys felt compelled to launch their ode to the new site. Also, this brings up an interesting issue about mimicking other designs and when the design might be going too far beyond the line of acceptable imitation.

Sketching is quick, dirty and beautifully eccentric. With a few quick pencil strokes and a few, um—hundred eraser swipes you can plan out an entire site structure and rough out a design idea within a few hours.

Paramore|Redd just launched a fabulous website for Girl Scouts of Middle Tennessee!  Great client, unbelievable design and functionality that makes “user-friendly” a serious understatement. Check out their new site and scrape that jaw off the ground.

And the answer is no- I cannot get you a box of Thin Mints.

This week, I’ve had the pleasure of working on a project where we had organized content from the beginning, and it was sweet! No Lorem ipsum or assorted Latin phrases I don’t understand - just actual, real-life content. It was gorgeous. Not only did I know what was important, I could actually see it and create design based on it. The result is a design built around what’s truly most important… the client.

Working on internal projects is always a challenge. The new ParamoreRedd.com was no exception… but fortunately we have a strong team of passionate creative peeps that ensure a project’s success, be it internal or otherwise. While it’s still fresh on my mind, I wanted to share with you a few of the components that went into knocking out our new website.