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Choosing an Email Service Provider (ESP) is not the easiest task, especially with a sea of varying services and advanced technologies. Sure, you can compare features like a private IP address, segmentation, A/B tests, and so on, but let’s dig a little deeper. Everyone’s needs are going to be different.

Oh, the email reply button. So familiar and useful in our personal and professional lives, yet so obscure in the email marketing world. 

But why?

We are over a month into the new year and if you haven’t done so already, you should carefully evaluate your email marketing practices and ensure you are making the most out of your campaigns.

Every few years, new technology comes along and shakes things up in the marketing world and most recently, social media has made the biggest splash. Because of the soaring popularity of social networks, such as Facebook and Twitter, we have to wonder how the social networks will affect the other outlets for marketing.