Blog

iPhones, Androids, Blackberries, oh my! Smart phones have become increasingly popular throughout the years and as a result, the increase of mobile internet usage has proven to be a game changer for the pay-per-click world.

If you are like me, you have your DVR set to tape any viewing of American Idol. And, we all know that the judges make the show.

Social is such a hot topic right now. I have read several 2009 articles claiming that 2009 was the “Year of Social”. Throughout the year, I’ve seen advertising cross-promoting, i.e. “Be our Fan on Facebook” and “Follow us on Twitter,” on various TV commercials and print ads as well as display advertising and email.

Yesterday was a big day in Tennessee Tourism. Governor Phil Bredesen, along with the Commissioner of Tourist Development, Susan Whitaker, announced an initiative that will take Tennessee Tourism to the next level. The “Discover Tennessee Trails and Byways” is a statewide initiative that will cover all 95 counties in Tennessee with 15 regional self guided driving trails as well as feature five of Tennessee’s National Scenic Byways.

With each online media vehicle, there is a purpose. Whether it is brand awareness with display, lead generation and customer retention with co-registration and email, audience interaction with social networking or clicks with pay per click, there is always a goal with each media campaign. And, there are always conclusions to be drawn from studying these metrics. In the world of online marketing where everything is measurable, the hardest thing to measure is brand awareness from display advertising. How do we measure what the consumer does when they see an ad? Clicks don’t necessarily foreshadow consumer behavior from a branding standpoint.