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Did you know the average consumer now spends as much time online as they do with any other medium? Technically, those who spend their time with Old Man Television (35%) only make up 1% more than those who get it on digitally (34%). Knowing these stats, it sets me on fire when I experience a number of organizations still treating their website as a trifle expense, only deserving of a modicum amount of financial chump change. Looks like it’s time to pimp out the year 2010. Again.

I did it. I made the jump. After 15 years in the traditional ad agency world, I went fully digital in 2009. No longer does online marketing simply mean a straight line across the bottom of a media plan.

Today I learned about Link Bait.  Right after Link Juice and Linkerati. Say wha?

The marketing world I came from used terms such as white space, visual hierarchy, rough cut and VO. My how things have changed.

Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

Just remember WWBRD.

What would Bonnie Raitt do? Give people something to talk about. That’s it.

I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.

Community Branding Basics - 7 Steps to Success

I played Augusta this week. Well sort of. I did not play golf, but if walking around admiring the magnificent beauty of the single-most defining atmosphere of any sport can be considered playing, then that’s what I did. That’s right. I said it. Let the debates begin. I absolutely believe no venue defines its sport more than Augusta National does for golf. Fenway Park. Daytona. The Brickyard. Actually, old St. Andrews of Scotland is pretty darn defining. But I still place it behind Augusta National.

Who says you have to be Irish to enjoy St. Patrick’s Day? Heck, Patrick himself wasn’t Irish. Apparently the folks in Dublin, Ohio feel the same way. This jewel of a town has done a fantastic job of leveraging one of their greatest assets - their name.