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Perhaps the notion of “living your brand” is easier than ever now that we have social media tools like Twitter.  Recently, some tourism organizations have been creating nice exposure for themselves by advertising new job opportunities to work at their destination – all in the name of branding. 

Just remember WWBRD.

What would Bonnie Raitt do? Give people something to talk about. That’s it.

I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.

Community Branding Basics - 7 Steps to Success

I played Augusta this week. Well sort of. I did not play golf, but if walking around admiring the magnificent beauty of the single-most defining atmosphere of any sport can be considered playing, then that’s what I did. That’s right. I said it. Let the debates begin. I absolutely believe no venue defines its sport more than Augusta National does for golf. Fenway Park. Daytona. The Brickyard. Actually, old St. Andrews of Scotland is pretty darn defining. But I still place it behind Augusta National.

Who says you have to be Irish to enjoy St. Patrick’s Day? Heck, Patrick himself wasn’t Irish. Apparently the folks in Dublin, Ohio feel the same way. This jewel of a town has done a fantastic job of leveraging one of their greatest assets - their name.