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There are advantages to working with what is familiar. Letting users anticipate the way a site is supposed to work is ideal, but we shouldn’t let them anticipate what it’s going to look like. Designers should be designing layouts that stand apart from the expected.

It used to be that standards-based web development was, as the name implies, only useful on the web. You’d build a website using code that validates and looks and works the same across all major browsers. But as web technologies mature, we’re seeing more and more opportunities to apply standards-based web development to areas outside of the traditional desktop browser. Apple in particular has done much to adopt these standards for use in other products and platforms.