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When writing a Pay Per Click (PPC) ad, you have to be succinct.  You have character limitations to work around and the lack of imagery associated with the ad creates the need to be even more compelling in your copy. 

In the midst of all the chatter about what Facebook is doing wrong, I think Yahoo is doing something right.

The iPad is officially in the hands of the consumer.

300,000 were sold opening day.  By 2015, some forecasters say the e-tablet will be the primary screen with some 60 million users.

With the debut of the iPad, a new segment of media opportunities have emerged. 

If your Pay-Per-Click campaign has been online for a few months and is consistently generating strong click and conversion rates, congratulations!  That’s awesome.  But before you get too comfortable with your success, take a moment to step back and reflect. 

According to ComScore, Cyber Monday online sales were up 5% versus a year ago.  Considering the fact that Black Friday sales weren’t quite as high as projected, this is encouraging news.

A few months back, Google updated their interface. Since then, my job has been more enjoyable and much easier as well. The most noteworthy change is the fact that you can view ALL keywords AND ads on one page.

When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.” Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.

The Online Publishers Association (OPA) is on a mission to demonstrate the value of online advertising and encourage advertisers to look beyond the click as the primary metric of success. I applaud their efforts, as I am guilty of falling back on the click rate to measure success despite the fact that I know that the click rate is only one piece of the puzzle and can vary greatly based on the creative and the message.

Often times when you talk about ad networks your comments are met with a look of skepticism. It’s as if ad networks are the used car salesmen of the digital world.