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Casting A Wider Net
by Meredith Stack in Media on Aug 10, 2009
When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.
Display Ads Boost Sales and Searches
by Meredith Stack in Media on Jul 09, 2009
The Online Publishers Association (OPA) is on a mission to demonstrate the value of online advertising and encourage advertisers to look beyond the click as the primary metric of success. I applaud their efforts, as I am guilty of falling back on the click rate to measure success despite the fact that I know that the click rate is only one piece of the puzzle and can vary greatly based on the creative and the message.
Ad Networks
by Meredith Stack in Media on May 21, 2009
Often times when you talk about ad networks your comments are met with a look of skepticism. It’s as if ad networks are the used car salesmen of the digital world.
Some things just get better in time…there’s wine and Google.
by Meredith Stack in Media on Sep 28, 2009
A few months back, Google updated their interface. Since then, my job has been more enjoyable and much easier as well. The most noteworthy change is the fact that you can view ALL keywords AND ads on one page.
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