Blog

The days (sometimes weeks) before your website goes live are spent on the proverbial threshing floor. Suddenly that copy you worked so hard to gather looks sloppy and excessive, you’re second-guessing the content on the homepage and you’re wondering how in the world you forgot about an entire department within your company.

Paramore|Redd just launched a fabulous website for Girl Scouts of Middle Tennessee!  Great client, unbelievable design and functionality that makes “user-friendly” a serious understatement. Check out their new site and scrape that jaw off the ground.

And the answer is no- I cannot get you a box of Thin Mints.

Hannah, our fearless leader, recently said, “Email is not a science, it’s an art.” I think that’s true, but there’s a pretty vast cavern between finger painting and the Mona Lisa. I haven’t been able to stop thinking about how to approach the art of email scientifically. If you made it through middle school, chances are you’ve heard of the “scientific method.” Using it can improve your chances at an email masterpiece and help you leave the days of email messes in the dust.