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Paramore|Redd Online Marketing announced today that it has acquired the award-winning web development firm Cora Syndicate.  As a part of this acquisition the principals of Cora Syndicate have both joined Paramore|Redd in leadership roles.  Josh Cole, founding partner of Cora Syndicate is now Director of Client Services at Paramore|Redd and Jonathan Kelly holds the position of Senior Software Engineer.

I recently read a post from a fellow twit (the friendly name used for Twitter users) that got my mind churning on the state of social website usage. His message, about the Whopper Sacrifice viral campaign, went something like this: “This makes no sense to me. http://whoppersacrifice.com What benefit does BK get from enticing people to drop Facebook friends?”