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Brands that succeed in social networking are brands that initiate dialogues and allow their consumers to initiate dialogues with their brand – not monologues.

How Social is Your State DMO? Tennessee is 5th in the Country.

The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.

You expect your online media campaigns to be FASTER, EASIER and CHEAPER than traditional media. So now’s a great time to revisit some of the basics that sometimes get lost in the hustle of fast-paced days, budget and time crunches, and updating your Twitter status. (You don’t really do that on the job, do you? You? Of course not.)

Search Engine Marketing (SEM) campaigns are some of our greatest success stories, yielding consistent, predictable and dependable website traffic and/or sales. Yet unforeseen by those new to SEM is the patience required to generate such results. The beginning may feel very “hurry up and wait.“ But without the wait, your campaign is destined to underperform. Here’s how patience is its own reward when it comes to SEM.