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Kate Gallagher

The Top Five Things I’ve Learned in the Last Five Years at Paramore|Redd

by in Us on Mar 02, 2010

February 21, 2010 marked my five year anniversary of employment at Paramore|Redd Online Marketing and I thought I would recap some of the most important lessons that I have learned over the last 1,825 days spent as an online marketer.

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Kate Gallagher

Paramore|Redd Media Department’s Top 10 List of Resolutions For Creating Shiny Happy Faces in 2010

by in Media on Dec 31, 2009

For many, the end of the year is time to reflect upon the previous year’s personal and professional challenges and successes. It is also the chance for many to determine their desired goals and objectives for the upcoming year. For the Paramore|Redd Media Department, our introspective methods of madness are comparable.  So in true Letterman style, I have provided you with the Top 10 New Year’s Resolutions for Paramore|Redd’s effervescent group of online media mavens.

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Kate Gallagher

Cyber Monday is November 30th – are you ready?

by in Media on Nov 17, 2009

Cyber Monday is just around the corner for online marketers and retailers alike. Just like Black Friday (the Friday after Thanksgiving) is the ritualistic kick-off of the holiday shopping season, Cyber Monday signifies the busy day for online retailers. 

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Kate Gallagher

19 Highlights from the State of Tennessee’s August Social Networking Survey

by in Media on Sep 14, 2009

Brands that succeed in social networking are brands that initiate dialogues and allow their consumers to initiate dialogues with their brand – not monologues.

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Kate Gallagher

How Social is Your State DMO?

by in Media on Aug 14, 2009

How Social is Your State DMO? Tennessee is 5th in the Country.

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Kate Gallagher

Increase Your Display Response Rates by Over 250%

by in Media on Jun 30, 2009

The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.

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Kate Gallagher

Does My Email Sign-Up Work?

by in Paramailer on Jun 08, 2009

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.

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Kate Gallagher

Five Basics to Save Time and Money on Your Media Campaign

by in Media on Mar 20, 2009

You expect your online media campaigns to be FASTER, EASIER and CHEAPER than traditional media. So now’s a great time to revisit some of the basics that sometimes get lost in the hustle of fast-paced days, budget and time crunches, and updating your Twitter status. (You don’t really do that on the job, do you? You? Of course not.)

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Kate Gallagher

How long do I have to wait for my SEM results?

by in Media on Feb 10, 2009

Search Engine Marketing (SEM) campaigns are some of our greatest success stories, yielding consistent, predictable and dependable website traffic and/or sales. Yet unforeseen by those new to SEM is the patience required to generate such results. The beginning may feel very “hurry up and wait.“ But without the wait, your campaign is destined to underperform. Here’s how patience is its own reward when it comes to SEM.

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