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Your content needs to be what your audience wants to know and entice them to come back for more. PerezHilton.com is one of the 1,000 most visited sites in the world. Why? Because he’s talking about what tons of people want to know everyday… and he’s getting many to his site via @PerezHilton effectively.

When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.

Just remember WWBRD.

What would Bonnie Raitt do? Give people something to talk about. That’s it.

In a culture of Monday morning quarterbacks and the ever-pervasive “It’s not my problem, just take care of me” or “That’s not my job” attitude, being nice seems almost impossible.
Well, it’s not. Hence, “Be nice or leave.”
It’s one of the signs on our walls here at Paramore | Redd and one of the most amazing things about being a part of this company.

The Online Publishers Association (OPA) is on a mission to demonstrate the value of online advertising and encourage advertisers to look beyond the click as the primary metric of success. I applaud their efforts, as I am guilty of falling back on the click rate to measure success despite the fact that I know that the click rate is only one piece of the puzzle and can vary greatly based on the creative and the message.

The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.

I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.

One of the things I love most about the Paramore|Redd office are the sweet views of downtown Nashville and the Gulch. This morning started off with a distraction, a huge t-storm rolling through downtown. It got me thinking about how many interruptions happen during the course of the day and how I try to stay focused in spite of them.

What do Quorum Health Resources and HND Realty have in common? They both have brand spankin’ new websites built by Paramore|Redd!

Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box.  And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.