by Rachael Waldeck in General on Nov 20, 2009
Your content needs to be what your audience wants to know and entice them to come back for more. PerezHilton.com is one of the 1,000 most visited sites in the world. Why? Because he’s talking about what tons of people want to know everyday… and he’s getting many to his site via @PerezHilton effectively.
by Meredith Stack in Media on Aug 10, 2009
When formulating your Pay-Per-Click Search Engine Marketing strategy, I suggest “casting the net wider.“ Some may be confused by this notion. With online marketing, you can take advantage of any kind of targeting your heart desires, why wouldn’t you?
Here is my response: Proven results.
by Steve Chandler in Media on Jul 28, 2009
Just remember WWBRD.
What would Bonnie Raitt do? Give people something to talk about. That’s it.
by Jeanne Richardson in General on Jul 15, 2009
In a culture of Monday morning quarterbacks and the ever-pervasive “It’s not my problem, just take care of me” or “That’s not my job” attitude, being nice seems almost impossible.
Well, it’s not. Hence, “Be nice or leave.”
It’s one of the signs on our walls here at Paramore | Redd and one of the most amazing things about being a part of this company.
by Meredith Stack in Media on Jul 09, 2009
The Online Publishers Association (OPA) is on a mission to demonstrate the value of online advertising and encourage advertisers to look beyond the click as the primary metric of success. I applaud their efforts, as I am guilty of falling back on the click rate to measure success despite the fact that I know that the click rate is only one piece of the puzzle and can vary greatly based on the creative and the message.
by Kate Gallagher in Media on Jun 30, 2009
The Tennessee Department of Tourist Development (TDTD) is our biggest media client - and one of our most fun clients too. We are running a large display campaign for their 2008-2009 fiscal year that includes display ads on almost 50 different websites.
by Steve Chandler in General on Jun 24, 2009
I went fishing last weekend for six hours in the middle of the day. I caught nothing. My 5-year-old son joined us late in the day (dinner time) and he immediately caught his first fish (and two others moments later). Lesson learned? Sure, go ahead. I am not a good fisherman. What else? I later learned that fish are not biting in the middle of the day in rocky water, which was where I was fishing. Fish where the fish are. Sounds like an age-old marketing lesson to me.
by Joel Steidl in General on Jun 17, 2009
One of the things I love most about the Paramore|Redd office are the sweet views of downtown Nashville and the Gulch. This morning started off with a distraction, a huge t-storm rolling through downtown. It got me thinking about how many interruptions happen during the course of the day and how I try to stay focused in spite of them.
by Jeanne Richardson in General on Jun 15, 2009
What do Quorum Health Resources and HND Realty have in common? They both have brand spankin’ new websites built by Paramore|Redd!
by Kate Gallagher in Paramailer on Jun 08, 2009
Our new website launched in January and what do I notice? The email sign up is below the fold! Now, don’t get me wrong, it’s a groovy sign-up including an awesome comment box. And yes, there is a call-out above the fold in a prominent place that drops the user down to the sign-up box. But since email is my personal favorite, I was concerned that this setup wouldn’t produce the number of sign-ups we were hoping for.
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