Blog

Do you remember Abraham Maslow and his theory of the hierarchy of needs?  I don’t remember much from anything other than music classes in high school since I went to public schools in Nashville, Tennessee, where higher philosophy was somewhere between whether Lynyrd Skynyrd was superior to the Average White Band or whether it was all right for a girl to call a guy in the ninth grade, but I remember Maslow’s triangle.

I knew when I began making a list of what inspires me, music was going to play a huge role. Some would say I’m a little obsessed, and I wouldn’t disagree. Music can create a mood, captivate you with beautiful lyrics, and definitely be a great source of inspiration.

When writing a Pay Per Click (PPC) ad, you have to be succinct.  You have character limitations to work around and the lack of imagery associated with the ad creates the need to be even more compelling in your copy. 

Last week I talked about design galleries and communities. While it’s important to stay up-to-date on all the latest and greatest in website design, I think it’s equally important to venture elsewhere online to find things that inspire you.

Right before Megan and I were married a good friend drew an illustration that was more helpful than any gift we received.

Ever taken a DISC Behavioral Profile?  David Baker  is an awesome consultant we hired at Paramore|Redd and his analysis proved to be pretty insightful, and accurate.

I began making a list of the places I get design inspiration and quickly realized it’s more in-depth than I thought. So, I’m breaking it out into four main categories and posting one each week. You are welcome.

Choosing an Email Service Provider (ESP) is not the easiest task, especially with a sea of varying services and advanced technologies. Sure, you can compare features like a private IP address, segmentation, A/B tests, and so on, but let’s dig a little deeper. Everyone’s needs are going to be different.

It all started in college in my required public speaking class. Get in front of 10 people and share something about yourself. It seems easy enough and I know people do it all the time. But for some reason, when I stand up to present my thrown-together-at-the-last-minute presentation, I fold. My palms go sweaty. I try to look at one or two people and laugh it off. All I get in return are blank, flat stares. Awkward.

I never thought I’d say it, but I am sort of a perfectionist when it comes to my work. I like things to be in order and done the right way. I guess that’s why I work here. After all, two of our core values are “Doing Things Right” and “Excellent Quality.”